How Team Gillman Automates Customer Experience to Recover £22,000/Month in Missed Revenue
Team Gillman used DigitalStacks’s automated listing-to-video ad generator and social publisher to keep vehicle stock highly visible across local buyer channels.
The Challenge
Used car inventory was sitting on the lot for an average of 34 days. The team lacked the time to write unique social media posts or create video ads for all 180+ listings, leading to missed local buyer discovery.
The Solution
DigitalStacks integrated with Team Gillman’s inventory management system. For every new vehicle listing, our system generated customized social captions and motion video ads from the vehicle photos. Upon a single-click approval in the dashboard, posts were published to Facebook and Instagram automatically.
The Outcome
The automated visibility push reduced average vehicle turn times by 6 days. Direct inbound enquiries from social media channels increased by 140%, resulting in an estimated £22,000 per month in recovered sales revenue that would have otherwise gone to third-party portals.